Digital Marketing & SEO
Plan content, improve search visibility and measure digital campaigns with practical marketing tools.
01 About this course
What you will learn
A hands-on course for learners and business owners who want a clear, measurable approach to reaching audiences and growing online.
02 Course syllabus
Clear modules.
One practical outcome.
Work through the programme in a logical order and apply each topic through practical exercises.
01Digital strategy+
Learn the essential concepts, follow guided examples and complete a practical exercise before moving on.
02Audience & content+
Learn the essential concepts, follow guided examples and complete a practical exercise before moving on.
03SEO foundations+
Learn the essential concepts, follow guided examples and complete a practical exercise before moving on.
04Social campaigns+
Learn the essential concepts, follow guided examples and complete a practical exercise before moving on.
05Email marketing+
Learn the essential concepts, follow guided examples and complete a practical exercise before moving on.
06Analytics project+
Learn the essential concepts, follow guided examples and complete a practical exercise before moving on.
03 Learning outcomes
By the end of this course, you will be able to:
- 01Plan a focused campaign
- 02Apply practical SEO
- 03Create channel-ready content
- 04Measure and explain performance